Unique Home Furniture, Home Decorating and Home Decoration Store
Time The Picture Is Shot: Some photographers develop test negatives before they'll move the tripod after a shot. They know full well the many factors which might go out of balance to spoil an important shot. And you should mull these things over, too, before you promise rush delivery of a picture, no matter how simple.
Suppose the publisher of a trade journal in the poultry field, or one of his advertisers, needs a picture of a hen surrounded by a flock of chicks. To hire a photographer to shoot such a picture might cost him fifty or a hundred dollars and involve weeks of delay. He could buy the same shot from stock, from a picture agency or a photographer who specializes on poultry, for five or ten dollars and get the print immediately.
Once you get well started in advertising photography, your biggest problem will be to cope with the demands for speed which are put upon you by the agencies. The agencies regularly begin by asking the impossible of the photographer,but will settle for what is reasonable. The art director will show you a sketch (a good percentage of your pictures will be shot to follow the lines of a sketch) and ask you to give him the finished picture tomorrow.
This may seem easy to do, if the picture is something simple like a shot of a girl opening an oven door and peering inside, but the careful photographer asks for a day of grace whenever it's possible, and agrees to deliver the picture day-after-tomorrow. Then he's never put in the position of delivering a picture later than the time he promised it. This is something you should avoid like double exposures.
One way of speeding the delivery of prints is to issue to each parent, at the time the picture is shot, a numbered slip of paper corresponding to the number given to the negative as it is shot. The number might be something like "25-7," which would mean roll No. 25 and exposure on that roll No. 7. And then the parent when calling at the store to pick up her pictures can call for them by number. If you do use this method, be sure to have a cross-filing system, so that you can find the pictures for those parents who lose the numbers they are issued. |
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