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Informal Portrait: However, although a long focal length lens is mandatory, it need not be expensive. The utmost of critical sharpness in a informal portrait lens is not necessary, or even desired, since considerable diffusion can be tolerated in informal portrait negatives. Your lens needn't be in a shutter for strictly studio informal portraits, either. A lens in barrel is perfectly satisfactory, since you can provide yourself with a simple Packard shutter to use behind the lens. Many informal portrait men actually prefer the Packard to the more costly between-the-lens shutters.
"At the time of your new arrival, listeners were informed of the good news by this station. Now that the baby is growing up, we wish to send you our special gift: a 5x7 natural color informal portrait of the baby, compliments of this station.
"The informal portrait may be made anytime within 30 days before or after the baby's first birthday. Just call Blank Studio at this number and make an appointment. Then take this letter with you when the informal portrait day arrives. We hope you will treasure this gift for many years."
Standard informal portrait equipment, provided you have room enough in the studio and sufficient Lighting facilities to cover i-full-figure poses, will do the job required for theatrical portraiture. Standard informal portrait procedvires, however, will not.
Shooting a good informal portrait of the entertainer is just one-fourth of the job. Beyond that you must shoot a bathing suit shot which is a good example of pinup technique, the casual pseudo-candid which should pass muster as a fashion shot, and finally the most difficult of all, the picture which ideally captures a talent on film. |
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