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How To Photograph Products For Catalogs: Industry and Business.—in order of employment in Richmond's factories, cigarettes and other tobacco products rank first. In 1950, about 100 billion cigarettes were produced there, and the city is referred to as the cigarette capital of the nation. Next in order come chemical products (including rayon and cellophane), food and kindred products, apparel and Textile products, paper and paper products, and iron and steel products.
Lange could make a deserted farmhouse, abandoned in acres of machine-plowed land, an eloquent definition of the phrase "tractored-out," which was on the lips of hundreds of dispossessed farmers. Her photograph of a migrant mother surrounded by her children, huddled in a tent, became the most widely reproduced of all the FSA pictures. She wrote:
My own approach is based upon three considerations. First—hands off! Whatever I photograph, I do not molest or tamper with or arrange. Second—a sense of place. Whatever I photograph, I try to picture as part of its surroundings, as having roots. Third—a sense of time. Whatever I photograph, I try to show to photograph products for catalogs as having its position in the past or in the present.
illustration work is a third major area of commercial photography, but one that is usually limited to cities with a heavy concentration of magazine and book publishers. The commercial studio is asked to take a story, book, or even a concept and create a photograph that captures its essence in a single visual image. This could range from a damsel-in-distress photograph for the cover of a crime magazine to something more abstract, like illustrative photographer Robin Perry's much reproduced photograph for an article on a terrorist who was killed while in her early twenties. |
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